An anchor link is a hyperlink in an email. When that hyperlink is clicked, it takes you to another part of the email instead of opening a separate window. Anchor links are most helpful for long messages, which is why they’re generally used in newsletters.

You might choose to include just a single anchor link, or add a full menu with anchor links in your email header. Such a menu can act as a table of contents so readers can see at a glance what’s included in the message - a great way to simplify your message.

Adding an anchor link in your email campaign is easier than you might think. All you need is basic know-how of the HTML link structure of your anchor links. As we’ll see, an anchor link is made up of two parts: the URL link and the actual anchor tag that the link is “jumping” to in your email.

To start, we'll create a simple email structure with a header and 3 sections. The header includes a table of contents that we will link to each section.

To create an anchor we will use the email editor's HTML block. Start by dragging a new HTML block to where you want the Table of Contents link to scroll to. In this example, we will place the anchor right above the section headings.

Step 3 - Edit the HTML block

After the HTML block has been inserted into the email, click on it to open the content property window in the right column of the editor.

The "name" property must be unique among other anchors in the email. This is the unique key we will link to in the next step. To avoid errors and misspelling, keep the name value as short as possible. Also, spaces are not supported.

Then, go to the Table of Contents and highlight the first bullet that reads "Section 1". We want to turn this into a link that scrolls the user's page down to our anchor.

Click on the "Link" symbol to bring up the link dialog. In this dialog notice two values that need adjustment:

When you are finished editing these values click "ok" and see that the bullet in our Table of Contents has turned into a link.

Unfortunately, anchor links do not work in preview mode as they use features inside the email client. To properly test that the added anchor links work send a test and test it in your email client.