In any organization, there is a need to find an optimal communication structure and ensure that this communication is as effective as possible. But often, the audience might become tired of communications, leading to people ignoring and missing out on crucial organizational information.
The Fatigue Page helps give insights on this and ensures that you know if your audience becomes tired. The page is located within the Dashboard, and the different statistics can be viewed as either monthly, quarterly, half-year, or yearly data.
Percent Opened
This chart shows the percentage of opened messages over time. The graph is normalized for different volumes of messages. As the moving average goes up or down, you will know how your audience responds. If the line goes up, you are doing well. If it goes down dramatically, you might want to consider postponing additional messages for a day or two.
In addition, the color of the line provides a quick indication of how well your audience is responding. Orange means stale or decreasing, while green illustrates positive trends.
Mean Time To Open
This chart shows you how long your audience takes to open your messages. If the line showing your running average is going down, your audience responds quickly, and you can keep sending out additional messages. If the line is going up, you might want to lower your volume of messages.
Key Fatigue Trends
This widget shows you how your communication sends correspond to the percentage of communication opens you are getting. If you change the time interval in the widget or across the entire fatigue page, this widget will recalculate the ”sends” and ”opens” for the new time interval against the previous time interval. This widget is designed to give you a quick understanding of how your audience responds to receiving your messages.