Zelo includes a comprehensive email builder. It gives users a lot of possibilities and flexibility, but with all these features, there is also a chance of introducing some issues at the receiver's end. Here are some pitfalls you should be aware of when building email templates.

It happens that over time, email templates become longer and longer to accommodate more sections and more content. In addition, all styling properties add up to a large-sized email that is being sent to the recipients. Too large emails might introduce some issues at the receiver's end.

Over-sized emails are primarily an issue with Gmail. Gmail has a limit of 102KB for emails landing in an inbox. Emails that exceed this limit will be clipped in the recipient's view, and the recipient will have to open the original email in a separate window to view all the content.

In addition, Zelo's tracking features might not work correctly if the email is clipped due to the tracking code being hidden as well.

An email's size is made up of all its HTML code. The email's size increases when new rows, text, and other elements are added.

However, an image's file size does not directly affect the email's size. In HTML, a picture is simply a link to the image stored on our servers. This means that by adding an image, you essentially add some text to the email template referring to the picture.

This issue can only be solved by reducing the email size. Try simplifying the email template and separating large sections into separate communications. If your email exceeds the limit of 102KB, the chances are that it will be too long to read as well.

Most modern styled emails consist of rows that hold certain content. In technical terms, a row is considered a "table row" by the email clients. When you forward a styled email, the email client might add default values to the content, modifying the original content without the user making any changes.

In some Outlook clients, a "table row" has a default spacing. When forwarding an email from Zelo, a default spacing might be introduced after each row (illustrated by the white lines on the light gray background).

If you know the email you are creating will be forwarded often, set the background color to "white" or "#FFFFFF." Then, forwarding it might introduce some spacing, but the recipient won't notice it as much.

If you have to forward a styled email, go to the online version of Outlook in the browser. This client can forward without introducing the spacing artifacts.